WEEK 1 - IDEATE & MOOD BOARD

For week 1 I narrowed down what I wanted to do my senior thesis on, I knew I was interested in branding so I brainstormed a few potential ideas for some products I would design. I then landed on creating a gourmet coffee syrup brand that is all natural and allergen friendly. After deciding this I made of list of potential names and taglines. I started by collecting ideas on a mood board for what I want my brand image to represent.